This past week marked the 4th annual Tahoe Snowcial Social Media Conference. Put on by Vail Resorts, it's fast becoming one of the most popular social media conferences I know of. This year I had to jet down to Santa Cruz to film a bunch of surfers doing what they do, but I sent longtime friend Lars Ames in my place. What he didn't know, was that he was slated to speak! Here's a write-up of his experience at the show. I'll be seeing everyone next year! -JP