Ian Ruhter is a genius. Seriously. Watch his latest Silver & Light Video: American Dream. It's incredible. Great work guys!

The American Dream video is based on the fear of success, this thought is extremely powerful, fear has the ability to cripple us from pursuing our dreams. The moment I embraced my dreams it was as if the universe had drawn people to help us and share their stories. Our goal is to tell the stories of the people who live in America. Your support is the driving force behind our project. We could not have done this without you. We have made it this far because you shared and supported us through our social networking sites. We were able to connect with the people in this film because of the internet. Every time you share or like this project it brings us one step closer to photographing your town, people you know, possibly even you.
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"SAMMY THE SHREDDER": The First Ever How-To Snowboarding Book for Children Out Now and Ready for Holiday Order!



Lake tahoe's very own Tawnya Schultz just released a How-To Snowboard book. It's for kids. Don't be a dick and go buy it for the little one in your life... Here's the press release:


November 21, 2012 (Lake Tahoe, CA)— Sammy The Shredder, the first ever how-to Snowboarding book for children is out now! The hard-cover, illustrated 32 page picture book is the perfect holiday gift for any young kid ages 0-10 interested in animals, music, snowboarding, and action-sports. This Adventure Zoo Crew release is available for $14.99 (Hard Cover) awww.adventurezoocrew.com and a $2.99 (Epub) version can be found on iTunes, and Amazon.

 

Follow the adventures of Sammy the bear and crew as he learns the ropes of snowboarding for his first time. Kids will learn valuable lessons along the way such as getting back up and trying again, as well as basic on-hill etiquette. Prep your grom with Sammy The Shredder and teach him or her the slang terms with a dictionary featured in the back.  

 

The hard cover also comes with the Sammy The Shredder theme song featuring El Hefe from NOFX. You can also listen to the song here: You need to a flashplayer enabled browser to view this YouTube video  and purchase the theme song for $0.99 on iTunes, and Amazon.

 

Look out for Sammy and friends at a resort near you this winter. To schedule a signing and reading with Sammy and for wholesale pricing please contact  This email address is being protected from spambots. You need JavaScript enabled to view it.  and  This email address is being protected from spambots. You need JavaScript enabled to view it. . If you would like to send gear for product tosses or be a sponsor at these events email or call for more information.

 

If you are a media outlet and interested in a copy of the book for review also contact  This email address is being protected from spambots. You need JavaScript enabled to view it.  or  This email address is being protected from spambots. You need JavaScript enabled to view it.

 

The Adventure Zoo Crew is also seeking sponsorship opportunities with snow-related brands for reprinted versions with logos throughout the book. 

Arbor Snowboards main team rider, Scotty Vine and and regional rider, Michael Gray hooked up during Mammoth Mountain's opening week and this is what went down.

 

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