Wholesale access
Approved dealers can access wholesale pricing, online dealer tools, and the live authorized dealer price list.
Dealer program
Become a Heckler dealer.
Work with Heckler on clean, reliable collaboration spaces for commercial AV, workplace technology, education, healthcare, hospitality, and enterprise deployments.
Who it is for
Built for partners who specify, sell, and support commercial spaces.
Heckler dealer approval is a fit-based review for professional teams who work with real projects, qualified customers, and durable purchasing channels.
Pro AV integratorsAV consultants and designersCommercial furniture dealersWorkplace technology teamsArchitecture and interiors firmsRegional procurement partners
Why partner with Heckler
Dealer access, project support, and stronger paths to specify Heckler.
Project support
Our team can help review compatibility, configurations, mounting paths, and accessories before an order is placed.
Flexible purchasing
Order through Heckler or through one of our distribution partners, depending on the project and your workflow.
Dedicated support
Work with a named Heckler client success manager by Zoom, phone, and email across your active projects.
Project registration
Register projects at heckler.com. Approved deal registration pricing is awarded to the dealer who specifies Heckler into the project.
Sample pricing
Purchase Heckler products for demos, showrooms, and internal review at special non-resale sample pricing.
Product focus
Products for the rooms your customers are building.
Heckler products support repeatable meeting rooms, classrooms, command spaces, presentation spaces, customer-facing environments, and large standards-based deployments.
FrameworkModular room systems for clean, repeatable AV deployments.CredenzasCommercial AV furniture for displays, compute, control, and cabling.CartsMobile Fleet and display carts for rooms that need to move.LecternsPresentation furniture for classrooms, meeting spaces, and events.MountsDevice mounts and accessories for modern collaboration hardware.
Excellent Products.
How it works
Apply once. Build the relationship from there.
Approval does not create automatic credit terms or account users. Those steps happen after the application review.
- 01
Apply
Tell us about your company, customers, territory, purchasing workflow, and project focus.
- 02
Review
Heckler reviews each application for fit with our dealer, integrator, reseller, and marketplace policies.
- 03
Account setup
Approved dealers receive an invite to set up an online dealer account. Additional users can be added later.
- 04
Plan and order
Use dealer resources, coordinate with our team, and order direct or through distribution. Credit terms are separate.
Dealer expectations
Clear channels. Accurate representation. Healthy pricing.
The policy pages are the source of truth. This summary is here so applicants understand the basic expectations before applying.
Approved channels
Resale is limited to authorized partners and approved channels.
Marketplace restrictions
Marketplace sales require prior written approval from Heckler.
Pricing integrity
Public advertised pricing must respect MAP expectations and channel health.
Accurate representation
Dealers must use accurate product information and approved brand representation.
Non-exclusive authorization
Dealer authorization is discretionary, non-exclusive, and revocable.
No sales quotas
No monthly, quarterly, or annual minimums. No spiffs or games. Just good products your clients can trust.
Application
Apply through your Heckler account.
Sign in to save your progress, submit your dealer application, and follow every review and setup step from one durable workspace.
Need to ask a question before applying? Email sales@hecklerdesign.com.
Sign in or create an account to apply
Heckler provides an initial decision or request for more information within two business days.