Dealer Agreement

Heckler authorizes Partner on a non-exclusive, revocable basis to market and resell Heckler products within the approved relationship. This Agreement creates no exclusive territory, franchise, agency, fiduciary, employment, or joint-venture relationship. Partner may not bind Heckler.

Partner may sell through channels Heckler has approved. Listing or selling on Amazon, eBay, Walmart Marketplace, or another third-party marketplace requires Heckler's prior written approval. Partner may not appoint sub-resellers or represent another party as authorized by Heckler without written approval.

Read the Reseller Policy

Partner independently sets its own actual resale prices. Heckler may communicate suggested pricing and a separate unilateral MAP Policy concerning advertised prices. This Agreement does not require a particular resale price and does not ask Partner to agree, promise, or provide assurance that it will follow a MAP level.

Read the Minimum Advertised Price (MAP) Policy

Partner will act professionally, represent products and capabilities accurately, avoid misleading claims, protect customer information, and comply with applicable laws. Partner is responsible for its own customer commitments, project design, installation work, and services unless Heckler expressly agrees otherwise in writing.

Heckler may, in its discretion, recognize a partner-originated opportunity or deal registration. Recognition may influence pricing support, inventory allocation, or coordination, but does not guarantee exclusivity, a protected territory, supply, award, margin, or customer outcome. Heckler determines recognition and support case by case.

Partner will use current, accurate product information and approved brand assets; follow Heckler's trademark and channel guidance; avoid misleading, disparaging, or unauthorized claims; and stop using Heckler branding when authorization ends. No ownership of Heckler intellectual property transfers to Partner.

Partner may not materially modify, relabel, remove serial or safety information, alter packaging in a misleading manner, or sell a product as new when it is used, damaged, returned, counterfeit, or materially altered. Partner must follow applicable product, installation, safety, export, and recall instructions.

Orders, payment, taxes, shipping, returns, warranty, purchase-order terms, and liability are governed by the applicable Heckler quote or order confirmation, Heckler policies, and Terms of Service. Heckler may accept, reject, hold, correct, or cancel orders under those terms.

Read the Terms of Service

As a condition of obtaining and maintaining Heckler Authorized Dealer status, Partner agrees to receive email communication from Heckler and systems operating on Heckler's behalf through direct delivery to the business email addresses of all relevant employees, subject to applicable law and the recipient rights described below.

Relevant employees are those whose responsibilities require knowledge of Heckler products, pricing, transactions, or platforms, including employees who specify, design, engineer, sell, purchase, manage projects, install, account for, or administer them. These employees may include engineers, purchasing managers, project managers, designers, accounting personnel, and other employees with a need to know. An employee may have more than one role.

Heckler will direct communications according to each recipient's responsibilities. Messages may include quotes, orders, shipping, invoices, payments, account and security notices; new product announcements and product revisions; price changes; and notices of new or improved features of Heckler platforms the employee uses.

Partner must identify these employees, provide current business email addresses and relevant roles, inform them of this communication requirement, and obtain any permissions required by applicable law before providing their contact information. Partner must keep contacts and roles current as employees join, leave, or change responsibilities. Providing only a general company contact or relying solely on internal forwarding does not satisfy the direct delivery requirement.

Partner must take reasonable steps to enable delivery of legitimate Heckler email, including coordinating with its email administrators to address blocking, quarantine, or delivery failures, and must maintain directly reachable contacts for necessary operational communication.

Heckler will handle communications in accordance with applicable law and its Privacy Policy, including obtaining consent where required and honoring applicable marketing unsubscribe and objection rights. Neither Partner's acceptance of this Agreement nor Authorized Dealer status waives an employee's rights or constitutes irrevocable consent to marketing email. A lawful marketing opt-out does not by itself constitute a breach of this requirement.

Read the Privacy Policy

Either party may terminate this Agreement by written notice. Heckler may immediately suspend orders, account access, support, supply, or authorization for nonpayment, policy violations, customer or brand risk, legal or compliance concerns, or other material breach. On termination, Partner must stop representing itself as authorized and cease unauthorized use of Heckler materials.

Heckler may update this Agreement by posting a revised version and giving Partner notice in Partner's Heckler account. Heckler may also give notice by email. Changes take effect on the effective date stated in the notice, at least seven days after notice is given. Continuing to act as an Authorized Dealer after that date means Partner accepts the updated Agreement. If Partner does not accept a change, Partner may terminate under Section 10.