Dealer Agreement

Heckler authorizes Partner on a non-exclusive, revocable basis to market and resell Heckler products within the approved relationship. This Agreement creates no exclusive territory, franchise, agency, fiduciary, employment, or joint-venture relationship. Partner may not bind Heckler.

Partner may sell through channels Heckler has approved. Listing or selling on Amazon, eBay, Walmart Marketplace, or another third-party marketplace requires Heckler's prior written approval. Partner may not appoint sub-resellers or represent another party as authorized by Heckler without written approval.

Read the Reseller Policy

Partner independently sets its own actual resale prices. Heckler may communicate suggested pricing and a separate unilateral MAP Policy concerning advertised prices. This Agreement does not require a particular resale price and does not ask Partner to agree, promise, or provide assurance that it will follow a MAP level.

Read the Minimum Advertised Price (MAP) Policy

Partner will act professionally, represent products and capabilities accurately, avoid misleading claims, protect customer information, and comply with applicable laws. Partner is responsible for its own customer commitments, project design, installation work, and services unless Heckler expressly agrees otherwise in writing.

Heckler may, in its discretion, recognize a partner-originated opportunity or deal registration. Recognition may influence pricing support, inventory allocation, or coordination, but does not guarantee exclusivity, a protected territory, supply, award, margin, or customer outcome. Heckler determines recognition and support case by case.

Partner will use current, accurate product information and approved brand assets; follow Heckler's trademark and channel guidance; avoid misleading, disparaging, or unauthorized claims; and stop using Heckler branding when authorization ends. No ownership of Heckler intellectual property transfers to Partner.

Partner may not materially modify, relabel, remove serial or safety information, alter packaging in a misleading manner, or sell a product as new when it is used, damaged, returned, counterfeit, or materially altered. Partner must follow applicable product, installation, safety, export, and recall instructions.

Orders, payment, taxes, shipping, returns, warranty, purchase-order terms, and liability are governed by the applicable Heckler quote or order confirmation, Heckler policies, and Terms of Service. Heckler may accept, reject, hold, correct, or cancel orders under those terms.

Read the Terms of Service

Either party may terminate this Agreement by written notice. Heckler may immediately suspend orders, account access, support, supply, or authorization for nonpayment, policy violations, customer or brand risk, legal or compliance concerns, or other material breach. On termination, Partner must stop representing itself as authorized and cease unauthorized use of Heckler materials.